How New Advisor Software Reshapes Investment Portfolio Management

Capital Markets CIO Outlook | Wednesday, March 25, 2020

New advisor software empowers advisors and investors to implement goal-based investment, unleashing the value brought to the money managers.    

FREMONT, CA: "Advisors are continuously being pushed to compete and innovate to meet client demands," says Dermot O'Mahony, Head of Software Products at Morningstar. "Goal Bridge promotes real advisor-client collaboration to identify meaningful goals and visually connect them to personalized investment plans. As a result, investors can sit side-by-side with their advisors to set the right expectations and buy into their plans. When investment choices are clearly rooted in investors' intrinsic motivations, investors are more likely to stay on track to achieve their goals." Leading provider of independent investment research, Morningstar, has launched Goal Bridge to enhance investor outcomes. The recent launch is a planning and proposal solution for advisors. It helps them to connect goal-based strategies and investment planning within a single, dynamic workflow.   

Availability of Goal Bridge is an add-on for Morningstar Advisor Workstation Powered by Morningstar research; standalone enterprise component is grounded with behavioral science. The new launch solution is reliable for advisors and investors to bring out the value for money managers and financial coaches to lead a standard way of living. Goal Bridge is launched with the purpose to empower client investments. It provides tools to help the advisors and investor determine suitable asset allocation.  

"The traditional advisor model is evolving. In order to serve the needs of today's clients and prospects, advisors need to be able to have a conversation with clients about their goals, and how the advisor can help them achieve their goals," says Joel Bruckenstein, a certified financial planner and president of Technology Tools for Today (T3). "Advisors need a tool that is quick, easy, and actionable. Platforms like Goal Bridge enable advisors to quickly and cost-effectively provide strategic advice grounded in the principles of human behavior to clients and prospects."

Morningstar is an independent investment research provider offering an extensive line of products and services for individual investors, asset managers, financial advisors, in the private capital markets. The company aims to power investor success by providing asset-management services to advisors, institutions, and retirement-plan participants.

Financial