What Can Digital Asset Management Do For Business

Capital Markets CIO Outlook | Wednesday, February 13, 2019

Digital Asset Management needs an extensive array of software solutions that have capabilities surrounding cloud storage, how assets are retrieved and shared, and brand management. It enables creative workflow automation, archival and backup, usage tracking, and more. It is more advanced than storing files in a joint cloud storage account. Many users can access and modify the same data, update them, and get the final version approved at the same time maintaining clear logs and maximum traceability. Digital assets can also be distributed in their final forms to third-party users. No more copying the files to a physical flash drive to get them to the printers or other service providers.

What Are The Benefits

Business is more mobile than ever before. Ripe digital asset management brings a long list of benefits to the industry including easy implementation, quick adoption, great integrations, an intuitive user experience, and security.

• Anytime anywhere access - DAM software makes file sharing and accessibility simple. It shares files securely without needing data to send with risky email attachments, CDs and shared servers. It also configures different levels of permissions and ensures the right people have access to the correct files.

• Complete control of digital asset lifecycle - Access to digital assets can be given on different levels. A third party service provider can only access the final, approved files. But managers and other team members can have controls and abilities including the ability to reuse the digital asset as a starting point for new ones.

• Better brand Consistency - DAM is a handy tool for maintaining consistency. Team members can access all digital assets allowing processes like customer support, designing a new web banner, or the formulation of marketing campaigns to be more consistent.

• Find files fast - Powerful search options in DAL can help locate the records immediately in need. Specifying file types or using image filters or in the document in search can narrow the results. Metadata management provides the potential to add keywords to assets and even customize a controlled vocabulary. Keyword consistency improves search accuracy in the DAM system.

• Digital publishing and distribution - Digital publishing tools in the DAM system can keep the assets in one location but allow users to push them to social channels, marketing automation solutions, third-party distribution services and more.

Implementing digital asset management can boost an organization's business operations. Taking a closer look at the available solution can help in the long run.

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